I was slow to use Twitter because I just couldn't see the value in people sharing 3 lines of random information at a time. It took Twitter's popularity and the traffic that I was missing out on to draw me back into the Twitter universe. I'm on Twitter because tons of people are on Twitter. Where people go, is where the money goes.
Many Internet marketers struggle with making money on Twitter. These struggling affiliate marketers suffer because they think adding a ton of people and dropping an affiliate link is the way to the Twitter goldmine. What they fail to realize that good marketing is all about engaging your audience. They run very vanilla Twitter marketing campaigns and end up with spoiled milk. They are bad marketers! For the savvy Internet marketer, Twitter is a goldmine and it is a great way to build a brand, engage an audience, become a well known expert and an awesome tool to make a lot of money. In this article, will explain how to use the above examples to dominate Twitter and make a ton of money. This is an article for doers and not people who sit on information.
Build A Brand
The problem with affiliate marketing is that it automatically gets us into the frame of an affiliate and not as a business owner. As an affiliate, our mental frame is to take someone else's product, market it and make some money. This is often done by making keyword businesses. What I mean by "keyword business" is that many marketers own dozens of micro sites that are geared just towards what they are selling. They run utilitarian campaigns where their audience has to sell themselves on the product and buy into the content of the website.
Engage You Audience
The best way to market is to become a brand, become an authority in the industry, relate to your audience on a human level, don't just talk 'buy this' with them but show them that there's a human behind the products that you market. I am of the frame work of sell yourself, then your product. Other Twitter marketers want to add as many people as they can and drop affiliate links. I think that they are going about it all wrong. Social media is all about connecting and people don't come to social media sites like Twitter to buy products. Make them buy into you, believe in you and then they will buy from you. It is all about build rapport and a relationship with your audience.
Get A Name In The Game
You are not successful on Twitter due to obscurity. No one knows who you are! People don't want to buy from a nobody. You need to 'Get A Name In The Game.' Building a name is quite easy on Twitter but you have to be willing to spend a little bit of money. Twitter has a very good Pay-Per-Follow Advertisement program where they will plaster your posts for people to see. You can use this opportunity to build a name. Let people get to know you through your ads and they will follow you. I find this much better than trying to add thousands of people then trying to market to them. The spam approach is what classless marketers do who really don't understand that real marketing is all about specificity and engagement. You have to build a name for yourself and you have to build a brand presence. When you have done these things, you can sell from a place of power.
Is you might have noticed, this article isn't a lockstep instruction guide but a way to teach the reader how to think about marketing on Twitter or on any social media platform. Many of you aren't really marketers, at least you don't have a true marketing background and are products of the internet. I don't say this to put you down but to simply say that you don't have any real marketing training so the flood people with links method and playing a numbers game seems perfect to you but you eventual realize that doesn't work on social sites.
This is great information and I hope you put it to good use.
Thursday, April 28, 2016 CPA