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Panasonic High Definition




With the growing popularity of the variable frame rate



VariCam HD Cinema cameras, HD production is on the



verge of changing HD video cameras as we know it. The



low cost 24p editing and finishing on the desktop, is



what Panasonic likes to call a VariDigm shift.





It all starts inside of the camera. The AJ-HDC27 from



Panasonic replicates several of the key features of



film based acquisition, which includes 24 frame



progressive scan images, time lapsed recording, and a



wide range of film rates for amazing camera effects.



The VariCam also comes with CineGamma software that



permits Panasonic's HD Cinema camera systems to



match the latitude of film stocks and effects.





Even though it all starts inside of the camera, it



doesn't stop there. HD has been showing up in many



more places besides HDTV. Panasonic is leading the



way with compact and affordable HD products. All



across the world, you'll see Panasonic launching



HD products that are among the best and very affordable.





Broadcast



If your digital plans call for a transition to DTV



first then HDTV later on down the road, or if you plan



to take your station HD now, Panasonic has you



covered by making HD both flexible and affordable.





Commercials



Whether your next commercial is a 30 second spot for



TV or a two minute commercial, shoot it on DVCPRO HD



without having to sacrifice quality. The 24P at 720



progressive resolution from Panasonic makes this



very possible.





Corporate needs



The coporate level presentations demand the highest



level of image quality. Professional presentations



begin with 720p and 1080i cameras from Panasonic.



By starting with the highest image quality available,



Panasonic ensures that you'll have everything you



need to exceed your corporate needs and demands.


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